PayTabs gears up to expand beyond MENA region in 2024

PayTabs gears up to expand beyond MENA region in 2024

Jan 18, 2024

 Noha Gad 

 

Saudi Arabia's fintech sector has been rapidly evolving throughout the past few years, backed by the adoption of digital financial services, including mobile payments, online banking, e-wallets, and payment applications. In 2023, the fintech industry was ranked first in Saudi Arabia with funding amounting to $704 million deployed through 30 deals.

Being one of Forbes’ top 50 fintech companies in 2023, PayTabs offers a full stack of avant-garde, user-friendly, and secure payment solutions that revolutionize the payments scene in Saudi Arabia and the region.

With seven BNPL partners across Saudi Arabia, the UAE, and Egypt, the leading fintech company is gearing up to expand its business beyond the MENA region and scale its products in 2024. 

In this regard, Sharikat Mubasher had an exclusive interview with Huda Al Benmoussa, Country President of PayTabs Saudi Arabia, to showcase the company’s innovative offerings and success journey, discuss future plans, and share her insights on the Saudi fintech sector. 

What are the key services provided by PayTabs? and how could your payment solutions contribute to boosting various businesses?

As an entity, PayTabs caters to the entire business lifecycle segments including freelancers, start-ups, SMEs, enterprises, financial institutions, governments, and the connected commerce market. Our commitment to innovation has allowed the company to deliver a range of secure payment services to suit every industry.

No matter if your business is online or physical, PayTabs omnichannel acceptance and issuance solutions cater to multiple business models and add value to the payment ecosystem by helping businesses to build, grow, and scale.

  • Payment Gateway Platform: Via our payment gateway, we enable startups, SMEs, and e-commerce businesses to accept multiple payment methods, including credit/debit cards, buy now pay later schemes, SADAD, and digital wallets. This diversity ensures that customers have the flexibility to choose the payment option that best suits their preferences and financial circumstances. Whether they prefer the convenience of digital wallets, the flexibility of installment plans, or the familiarity of traditional cards, PayTabs caters to varied customer needs. This not only saves customers valuable time but also contributes to a positive and efficient purchasing journey, elevating the entire shopping experience.
  • Social Commerce Platform: In our efforts to enable more segments to enter the world of mainstream payments, PayTabs' Social Commerce Platform, driven by Paymes, redefines entrepreneurial empowerment. The platform empowers millions of freelancers, artisans, consultants, home-based business owners, personal trainers, and micro vendors to receive instant payments via links and QR codes, in sync with our enthusiastic pursuit of following merchants across their lifecycles to elevate their payment habits. 
  • Payment Orchestration Platform: PayTabs' Payment Orchestration Platform is tailored for larger clients managing high transaction volumes. Simplifying operations, seamless deployment with diverse payment methods, and strengthening fraud prevention and data analytics capabilities, the platform elevates customer experiences, drives operational efficiency, enhances entity branding and with its PCI compliant, infrastructure sparks innovation in the payment industry.
  • PayTabs Card Issuance: PayTabs presents an all-encompassing Card Issuance Solution. Designed to enhance B2B and B2C transactions, this solution opens doors to possibilities in payments and payouts for different business lines including travel, logistics, and retailers.

Being one of Forbes’ top 30 fintech companies in 2023, can you please share more about the key factors behind this success?

 A couple of factors:

Innovation: PayTabs continually seeks new ways to improve payment processing, enhance security, and adapt to evolving market needs.

Customer-Centric Approach: PayTabs prioritizes its customers' needs by providing user-friendly interfaces, responsive customer support, and customized solutions for businesses in multiple industries.

Strategic Partnerships: We have signed significant collaborations and partnerships within the fintech industry. These alliances enable PayTabs to expand its reach, offer more comprehensive services, and stay ahead of the game.

Commitment to Security: PayTabs prioritizes data security and compliance with PCI standards to ensure customer trust and reliability. All PayTabs transactions are 3D secure ready.

Employee Expertise: The company's employees contribute to its success through their expertise, dedication, and commitment to driving innovation. The company is an equal opportunities employer with a diverse and multi-cultural team comprising of over 20 nationalities.

PayTabs has a solid presence in the GCC and other countries such as Egypt. Do you plan to expand into new markets? and what are PayTabs’ plans for 2024?

While the exact nature of our plans cannot be revealed at this juncture, when it comes to expansion, we will expand our payments business vertically and horizontally.

In 2024, we will also see product expansion – for example introducing our social commerce platform Paymes to the Levant region and market expansion – introducing PayTabs payments in more North African markets.

In November, PayTabs announced a partnership with Tabby to offer its clients with BNPL services. Do you plan to enter into further partnerships in the near future?

Absolutely. We currently have over 7 BNPL partners across KSA, UAE & Egypt and more partnerships are on the cards. In our dynamic digital we're not just a payment solutions provider; we empower businesses with a comprehensive suite of services. By integrating BNPL options, we unlock opportunities for them to tap into a broader customer base and elevate their average transaction values. PayTabs is transforming the merchant-customer dynamic by enabling convenient purchases of everyday, premium, and luxury products. Our merchants stand to gain significantly as they offer customers flexible payment choices, making every transaction a delightful buying experience. 

Does PayTabs plan to raise further funding rounds, following its Series B round in 2017?

Our corporate strategies, including fundraising plans, continue to evolve over time and will be announced accordingly.

How do you evaluate the fintech ecosystem in the GCC region, and Saudi Arabia in particular?

The fintech ecosystem in the GCC region, including Saudi Arabia, has been experiencing significant growth and transformation. Several factors contribute to this positive trend:

Government Support: Governments in the region, including Saudi Arabia, have shown a commitment to fostering innovation in the financial sector. Regulatory sandboxes and initiatives to encourage fintech startups have been introduced.

Digital Transformation: The region has witnessed a broader digital transformation across industries. This digital shift creates an environment conducive to fintech innovation.

Youthful Population: The GCC region has a large, tech-savvy, and youthful population. This demographic is more inclined to adopt digital financial services, providing a ready market for fintech solutions.

Strategic Partnerships: Fintech companies in the GCC often form strategic partnerships with traditional financial institutions, facilitating collaboration and the integration of new technologies into existing financial systems.

In your opinion, how do you see the future of the Saudi fintech sector? and what does it need to boom more?

The future of the fintech sector in Saudi Arabia holds promise, driven by the increasing adoption of digital payments and contactless transactions in line with global cashless trends. A supportive regulatory environment, efforts to enhance frameworks, and a focus on financial inclusion are pivotal factors. Fintech has the potential to reach underserved populations, providing access to banking services, but cybersecurity measures must be prioritized as the sector expands. Investing in local talent and fostering international collaboration, alongside continued investment, consumer education, and agile regulatory frameworks, will be essential for the Saudi fintech sector to flourish. Additionally, ongoing infrastructure development is crucial for seamless integration of fintech solutions

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Pre-seed funding Vs. Seed funding: What is the Difference?

By: Kholoud Hussein 

 

Timing, amount of money raised, valuation, and product or development stage are the four defining factors that determine the stage of funding you are in. 

During pre-seed rounds, your company won’t have a trail of financial records to showcase company success. Instead, you’ll need to show investors that you have planned out your company’s journey toward success with detailed steps and an MPV.

Companies are ready for seed funding after gaining traction and proving market needs. Additionally, you have a well-developed business strategy and a fully developed product with early customer adoption. Founders use funding through seed rounds to scale businesses and begin production.

Pre-Seed Funding

The earliest stage of funding a new company comes so early in the process that it is not generally included in the funding rounds. Known as "pre-seed" funding, this stage typically refers to when a company's founders get their operations off the ground. The most common "pre-seed" funders are the founders, close friends, supporters, and family.

Depending upon the nature of the company and the initial costs of developing the business idea, this funding stage can happen very quickly or take a long time. It's also likely that investors at this stage are not investing in exchange for equity in the company.

Seed Funding

Seed funding is the first official equity funding stage. It typically represents the first official money a business venture or enterprise raises. Some companies never extend beyond seed funding into Series A rounds or beyond.

Seed funding helps a company finance its first steps, including market research and product development. With seed funding, a company has assistance in determining what its final products will be and who its target demographic is. Seed funding is generally used to employ a founding team to complete these tasks.

 

 

What is series A, B, and C funding?

By: Kholoud Hussein 

 

Series A, B, and C are funding rounds that generally follow "seed funding" and "angel investing," providing outside investors the opportunity to invest cash in a growing company in exchange for equity or partial ownership.

 

Series A, B, and C funding rounds are each separate fund-raising occurrences. The terms come from the series of stock being issued by the capital-seeking company.

 

How Does This Series Work? 

 

Before delving deeper into how a round of funding works, it's necessary to identify the different participants. First, the individuals are hoping to gain funding for a new business. Businesses tend to advance through funding rounds; it's common for a company to begin with a seed round and continue with A, B, and C funding rounds.

 

On the other side are potential investors. While investors wish for businesses to succeed because they support entrepreneurship and believe in the aims and causes of those businesses, they also hope to gain something back from their investment.

 

Thus, nearly all investments made during one or another stage of developmental funding is arranged such that the investor or investing company retains partial ownership of the company they are funding. If the company grows and earns a profit, the investor will be rewarded commensurate with the investment made.

 

What Is Series A Funding?

 

The term gets its name from the preferred stock sold to investors at this stage. In this round, it's important to have a plan for developing a business model that will generate long-term profit.  Typically, Series A rounds raise between $2 million and $15 million, but this number varies due to many circumstances.

 

In Series A funding, investors are not just looking for great ideas. Rather, they are looking for companies with great ideas and a strong strategy for turning that idea into a successful, money-making business. For this reason, it's common for firms going through Series A funding rounds to be valued at up to $50 million. 

 

What Is Series B Funding?

 

Series B rounds are about taking businesses to the next level, past the development stage. Investors help startups get there by expanding market reach. Companies that have gone through seed and Series A funding rounds have already developed substantial user bases and have proven to investors that they are prepared for success on a larger scale. Series B funding is used to grow the company so that it can meet these levels of demand.

 

What Is Series C Funding?

 

Businesses that raise Series C funding are already quite successful. These companies look for additional funding to help them develop new products, expand into new markets, or even acquire other companies. In Series C rounds, investors inject capital into successful businesses to receive more than double that amount back. Series C funding focuses on scaling the company, and growing as quickly and successfully as possible.

 

Most commonly, a company will end its external equity funding with Series C. For the most part, companies gaining up to hundreds of millions of dollars in funding through Series C rounds are prepared to continue developing globally.

What does cybersecurity mean for businesses?

By: Kholoud Hussein

 

Cybersecurity protects digital systems, networks, and data from unauthorized access, theft, or damage. It involves implementing various measures and technologies to ensure the confidentiality, integrity, and availability of information stored and processed on computer systems. Three critical aspects of cybersecurity are:

  • Prevention: Implementing security measures to prevent unauthorized access or breaches.
  • Detection: Identifying potential threats and vulnerabilities in a system.
  • Response: Taking necessary actions to mitigate the impact of a security incident.

Critical Components of a Cybersecurity Strategy

A robust cybersecurity strategy is essential for businesses and organizations to protect their digital assets, maintain customer trust, and comply with regulations. Here are the basic critical components that a successful cybersecurity strategy has:

  • Risk assessment 
  • Security policies and procedures 
  • Network and endpoint security 
  • Access controls 
  • Data encryption 
  • Incident response plan 
  • Third-party risk management

By incorporating these critical components into your cybersecurity strategy, your organization will be better equipped to protect its digital assets, maintain customer trust, and reduce the risk of costly security incidents.

However, Cyber threats pose a significant risk to businesses of all sizes, and understanding these threats is essential to protecting your organization. These threats could be malware, ransomware, and phishing. 

Consequences of Cyberattacks on Businesses: 

  1. Financial losses 
  2. Reputation damage 
  3. Operational disruptions 

The Growing Importance of Cybersecurity for Businesses

In today’s digital age, the importance of cybersecurity for businesses cannot be overstated. With the increasing reliance on technology and the internet, cyber threats are becoming more sophisticated and frequent, posing a significant risk to businesses of all sizes. Here are some key reasons why cybersecurity is crucial for businesses:

  • Protecting sensitive data 
  • Maintaining business operations 
  • Regulatory compliance 
  • Building trust with customers 
  • Staying ahead of the competition

 

 

How do venture studios foster entrepreneurs?

By: Shaimaa Ibrahim 

 

 

Entrepreneurs always look for financiers to launch their innovative projects or accelerate the growth of their startups. A venture studio, or startup studio, recently emerged as an attractive option for entrepreneurial founders.

 

What is a venture studio?

A venture studio takes a more hands-on approach as it provides a wealth of resources to support its startup portfolio, including marketing knowledge, innovative technologies, financing, and more. In addition, a venture studio involves a team of marketing experts, business developers, and technologists.

Thus, a venture studio could contribute to launching new businesses successfully and accelerating the startup’s success and growth.

 

Importance of Venture Studios

The strategy of venture studios is based on implementing and operating projects with several entrepreneurs at the same time, instead of working with one startup, to split up costs and risks.

 

A venture studio has extensive expertise in managing technology projects using the latest practices, while experts establish business models that come up with innovative ideas to establish startups that meet the needs of the market.

 

The venture studio not only attracts talented entrepreneurs to lead startups but also follows up the startup’s business. 

 

How venture studios work

The venture studio’s team primarily finds innovative ideas that suit startups, tests them to ensure they are applicable, and performs market analyses. Then, the team converts these ideas into operating businesses and designs a prototype that could be improved later. 

 

Following the successful launch of businesses, the venture studio allows startups to work independently and seek funding to expand and grow.

 

Benefits of Venture Studios

 

Venture studios provide plenty of advantages, including:

  • Reducing risks that might face startups, notably those related to finding co-founders, increasing capital, and reaching customers.
  • Boosting startup’s success journey.
  • Launching several startups in a short period, compared to traditional methods.
  • Launching a diverse group of startups across various industries and technologies, allowing studios to diversify their portfolio.
  • Creating a sustainable and scalable business model.
  • Enhancing innovation and creativity.

 

Translation: Noha Gad

Dubai’s Real Estate Boom; Embracing the Digital Currency Revolution

By: Phil Sheridan, CEO at Berkshire Hathaway HomeServices Gulf Properties 

 

A new phenomenon is emerging in Dubai that is reshaping the city’s real estate sector. Owing to the country’s burgeoning digital currency market, and buoyant real estate sector, a growing number of younger digital currency traders are flocking to the emirate’s shores and converting their digital assets to invest in the city’s property market. This article explores the connection between the trend of currency trading and the thriving real estate market in Dubai among younger investors, underscoring the role played by the United Arab Emirates (UAE) in facilitating this modern financial shift.

 

The Gateway to Digital Currencies

At the heart of this trend is the UAE's progressive stance towards digital currencies. Dubai, a city renowned for its architecture and luxury lifestyle, has become a sanctuary for digital currency traders and investors worldwide. The city's welcoming regulatory environment and the government's forward-thinking policies have fostered a fertile ground for digital asset trading. 

Thanks to the initiatives such as the Dubai Blockchain Strategy and the Emirates Blockchain Strategy, for example, several Dubai banks are now using the blockchain system to enhance security and facilitate digital currency transactions. In 2022, Dubai also established the Dubai Virtual Assets Regulatory Authority (VARA), a regulatory body dedicated to overseeing and protecting virtual asset transactions. Government measures like setting up digital currency zones and providing regulations have boosted investor confidence. As a result, many investors are converting their digital assets into physical assets such as property, thanks to the flexibility offered by UAE’s financial eco-system. 

 

Real Estate, as a Preferred Investment Choice

Why does real estate stand out as an investment option? Dubai’s real estate market offers stability that digital currencies simply can't match. While digital currencies can offer high returns, the risk is also great. That’s not to say that Dubai’s property market does not offer high returns also. Statistics suggest that the volume of transactions in Dubai’s property market grew by 66.3 percent, while their value grew by 72% in 2021, in contrast to 2020, demonstrating the growth of the sector.[1]

If that weren’t enough reason, the fact that property has long proven to be a safe bet for investments during times of high inflation is yet another reason to invest in the city’s property market. According to Euromonitor International, the inflation rate for the UAE in 2022 was 5%. This contrasts with double-digital inflation rates across much of Europe during the same timeframe. Plus, putting money into property is not only about financial safety. For investors, it’s also a way to claim a slice of one of the world’s most attractive cities to live in worldwide, widely known for its safety, cosmopolitan nature, and quality of living.  

 

Global transactions and real estate deals

One advantage of digital currencies is their ability to streamline transactions. In terms of real estate investments, this means that investors can avoid additional charges usually levied by traditional banks, as well as further losses due to exchange rates. The immediate nature and transparency of transactions adds to the appeal making it easier for younger individuals to invest confidently in Dubai’s real estate market, fueling the city’s growth and financial appeal. 

 

Looking ahead

Looking ahead it is evident that virtual currencies will play an ongoing and growing role in shaping Dubai’s property landscape. The UAE’s dedication to creating an environment conducive to digital currencies, combined with Dubai’s reputation as a luxurious real estate hub, indicates that this trend is not temporary but rather an integral part of the city’s economic strategy. With digital currencies reshaping transactions, Dubai’s forward-thinking nature adds to the dynamism of the real estate market and ensures its future growth. As such, digital currency traders can rest assured that choosing Dubai’s property market to invest in is a smart decision to protect their future investments.