El Najjar: Silkhaus expands its digital services in Saudi Arabia to meet the growing demand

El Najjar: Silkhaus expands its digital services in Saudi Arabia to meet the growing demand

Apr 7, 2024

Shaimaa Ibrahim 

 

 

The short-term rental market in Saudi Arabia has witnessed rapid development throughout the past few years. Silkhaus is a cutting-edge prop-tech startup that aims to revolutionize and develop the short-term rental scene in the kingdom and the Middle East. It provides an integrated set of services that meet the needs of guests and landlords. 

 

Silkhaus plans to expand its business in the Saudi market in the coming period. Therefore, Sharikat Mubasher had an interview with Sabine El Najjar, VP Commercial & General Manager of Silkhaus Saudi Arabia, to discuss future plans, and share with us her expectations for the future of the short-term rental market in Saudi Arabia, and its leading investment opportunities.

 

What services does Silkhaus provide to real estate owners to manage their properties, and what distinguishes it from traditional rental methods?

 

Silkhaus is a cutting-edge proptech startup dedicated to revolutionising short-term rentals across the Middle East. Founded in 2021, Silkhaus equips property owners to monetise their assets as short-term rentals with the opportunity to earn 20-40% more than regular long-term rentals. 

 

With Silkhaus, once landlords partner with us, we take care of every element, including furnishing, marketing the apartments, securing customers and even maintaining the units. Landlords have access to our advanced landlord portal that gives them full and real time visibility of bookings and earnings. Since our model is extremely flexible, landlords can also choose to book their apartment for their own use and can sell their units vacant on transfer with a minimal notice period, unlike with long term leases.

 

Today we partner with individual property owners as well institutional investors who own dozens of residential units. All together, our managed asset base exceeds $120 million in value, and we operate in three cities across two markets.

 

 

Last January, Silkhaus closed a Pre-Series A round, can you provide us with more

details of this round? How could this investment boost your expansion plans?

 

The pre-series A round is testament to the fundamentals of our business and the backing we have received from Partners for Growth. With our business growing by more than double in 2023, we chose to not dilute equity, but opted for debt financing instead. This allows us to stay well capitalised while remaining extremely focused on how we want to grow our business. 

 

In terms of our plans, the round is to fuel our entry into Saudi Arabia. This means we need to invest extensively in developing our technology for the local market, hire the right talent and build a large network of landlords. 

 

What are Silkhaus’s future expansion plans in the Saudi market?

 

Saudi Arabia is currently our first expansion outside the UAE. We have spent the last 6 months on regulatory set-up, talent onboarding and landlord discussions. We’ve had a successful lead generation campaign that has attracted interested landlords and investors alike. In fact, we see a large demand for short-term options as the Kingdom faces a shortage of hotels and high-quality accommodation. While KSA is attracting significant investment in the real estate and hospitality sector, it will be some time until that supply becomes available. That is why we are working with landlords to upgrade their properties to give guests a world-class experience. From our soft run, we’ve seen the appetite for Silkhaus properties grow. Right now, we remain focused on on-boarding more landlords and ensuring that we are contributing to the vision of the Kingdom for the hospitality and tourism sector. 

 

How do you see the future of the short-term rental market in Saudi Arabia, and what

about the investment opportunities in this market?

 

Globally, the short-term rentals market is worth over $100 billion and in the Middle East, the sector is still in the early stages of growth. For Saudi Arabia, this means there’s a significant opportunity in developing this industry, as well as creating jobs for local talent. 

 

In 2023, Saudi Arabia saw$74 billion worth of real estate deals completed. A lot of these will be deployed towards managing the shortages faced by visitors. As Saudi Arabia attracts global tourists for business and leisure, and with a number of major events scheduled, including the FIFA World Cup in 2030, we anticipate a major demand for short-term rentals. This will be a key driver in attracting investments into the real estate sector, while also generating strong returns for property owners. From our day-to-day conversations with industry veterans, we’ve also seen an interest from large developers that were historically more traditional to enter this space

 

In your opinion, how will digital technologies support the short-term rental market in the Gulf region, and Saudi Arabia in particular?

 

Technology is at the core of what we do, whether you’re a guest or a landlord. For guests, technology is embedded in every part of their journey, from discovery and booking, to check-in using digital locks all the way to our digital concierge service and our in stay strategic partners that are embedded into our offering for a seamless customer experience.

 

For landlords, Silkhaus leverages technology to provide end-to-end property management solutions for short-term rentals, managing every aspect from bookings to distribution and from operations to the guest experience. With this, landlords do not need to get involved in the day-to-day operations of their properties, but still have complete visibility of its management. 

 

Our technology powers short-term rentals and has attracted real estate owners ranging from institutional entities with mass holdings to individual retail owners with single apartments.

 

العلامات

شارك

أحدث أفكار الخبراء

Pre-seed funding Vs. Seed funding: What is the Difference?

By: Kholoud Hussein 

 

Timing, amount of money raised, valuation, and product or development stage are the four defining factors that determine the stage of funding you are in. 

During pre-seed rounds, your company won’t have a trail of financial records to showcase company success. Instead, you’ll need to show investors that you have planned out your company’s journey toward success with detailed steps and an MPV.

Companies are ready for seed funding after gaining traction and proving market needs. Additionally, you have a well-developed business strategy and a fully developed product with early customer adoption. Founders use funding through seed rounds to scale businesses and begin production.

Pre-Seed Funding

The earliest stage of funding a new company comes so early in the process that it is not generally included in the funding rounds. Known as "pre-seed" funding, this stage typically refers to when a company's founders get their operations off the ground. The most common "pre-seed" funders are the founders, close friends, supporters, and family.

Depending upon the nature of the company and the initial costs of developing the business idea, this funding stage can happen very quickly or take a long time. It's also likely that investors at this stage are not investing in exchange for equity in the company.

Seed Funding

Seed funding is the first official equity funding stage. It typically represents the first official money a business venture or enterprise raises. Some companies never extend beyond seed funding into Series A rounds or beyond.

Seed funding helps a company finance its first steps, including market research and product development. With seed funding, a company has assistance in determining what its final products will be and who its target demographic is. Seed funding is generally used to employ a founding team to complete these tasks.

 

 

What is series A, B, and C funding?

By: Kholoud Hussein 

 

Series A, B, and C are funding rounds that generally follow "seed funding" and "angel investing," providing outside investors the opportunity to invest cash in a growing company in exchange for equity or partial ownership.

 

Series A, B, and C funding rounds are each separate fund-raising occurrences. The terms come from the series of stock being issued by the capital-seeking company.

 

How Does This Series Work? 

 

Before delving deeper into how a round of funding works, it's necessary to identify the different participants. First, the individuals are hoping to gain funding for a new business. Businesses tend to advance through funding rounds; it's common for a company to begin with a seed round and continue with A, B, and C funding rounds.

 

On the other side are potential investors. While investors wish for businesses to succeed because they support entrepreneurship and believe in the aims and causes of those businesses, they also hope to gain something back from their investment.

 

Thus, nearly all investments made during one or another stage of developmental funding is arranged such that the investor or investing company retains partial ownership of the company they are funding. If the company grows and earns a profit, the investor will be rewarded commensurate with the investment made.

 

What Is Series A Funding?

 

The term gets its name from the preferred stock sold to investors at this stage. In this round, it's important to have a plan for developing a business model that will generate long-term profit.  Typically, Series A rounds raise between $2 million and $15 million, but this number varies due to many circumstances.

 

In Series A funding, investors are not just looking for great ideas. Rather, they are looking for companies with great ideas and a strong strategy for turning that idea into a successful, money-making business. For this reason, it's common for firms going through Series A funding rounds to be valued at up to $50 million. 

 

What Is Series B Funding?

 

Series B rounds are about taking businesses to the next level, past the development stage. Investors help startups get there by expanding market reach. Companies that have gone through seed and Series A funding rounds have already developed substantial user bases and have proven to investors that they are prepared for success on a larger scale. Series B funding is used to grow the company so that it can meet these levels of demand.

 

What Is Series C Funding?

 

Businesses that raise Series C funding are already quite successful. These companies look for additional funding to help them develop new products, expand into new markets, or even acquire other companies. In Series C rounds, investors inject capital into successful businesses to receive more than double that amount back. Series C funding focuses on scaling the company, and growing as quickly and successfully as possible.

 

Most commonly, a company will end its external equity funding with Series C. For the most part, companies gaining up to hundreds of millions of dollars in funding through Series C rounds are prepared to continue developing globally.

What does cybersecurity mean for businesses?

By: Kholoud Hussein

 

Cybersecurity protects digital systems, networks, and data from unauthorized access, theft, or damage. It involves implementing various measures and technologies to ensure the confidentiality, integrity, and availability of information stored and processed on computer systems. Three critical aspects of cybersecurity are:

  • Prevention: Implementing security measures to prevent unauthorized access or breaches.
  • Detection: Identifying potential threats and vulnerabilities in a system.
  • Response: Taking necessary actions to mitigate the impact of a security incident.

Critical Components of a Cybersecurity Strategy

A robust cybersecurity strategy is essential for businesses and organizations to protect their digital assets, maintain customer trust, and comply with regulations. Here are the basic critical components that a successful cybersecurity strategy has:

  • Risk assessment 
  • Security policies and procedures 
  • Network and endpoint security 
  • Access controls 
  • Data encryption 
  • Incident response plan 
  • Third-party risk management

By incorporating these critical components into your cybersecurity strategy, your organization will be better equipped to protect its digital assets, maintain customer trust, and reduce the risk of costly security incidents.

However, Cyber threats pose a significant risk to businesses of all sizes, and understanding these threats is essential to protecting your organization. These threats could be malware, ransomware, and phishing. 

Consequences of Cyberattacks on Businesses: 

  1. Financial losses 
  2. Reputation damage 
  3. Operational disruptions 

The Growing Importance of Cybersecurity for Businesses

In today’s digital age, the importance of cybersecurity for businesses cannot be overstated. With the increasing reliance on technology and the internet, cyber threats are becoming more sophisticated and frequent, posing a significant risk to businesses of all sizes. Here are some key reasons why cybersecurity is crucial for businesses:

  • Protecting sensitive data 
  • Maintaining business operations 
  • Regulatory compliance 
  • Building trust with customers 
  • Staying ahead of the competition

 

 

How do venture studios foster entrepreneurs?

By: Shaimaa Ibrahim 

 

 

Entrepreneurs always look for financiers to launch their innovative projects or accelerate the growth of their startups. A venture studio, or startup studio, recently emerged as an attractive option for entrepreneurial founders.

 

What is a venture studio?

A venture studio takes a more hands-on approach as it provides a wealth of resources to support its startup portfolio, including marketing knowledge, innovative technologies, financing, and more. In addition, a venture studio involves a team of marketing experts, business developers, and technologists.

Thus, a venture studio could contribute to launching new businesses successfully and accelerating the startup’s success and growth.

 

Importance of Venture Studios

The strategy of venture studios is based on implementing and operating projects with several entrepreneurs at the same time, instead of working with one startup, to split up costs and risks.

 

A venture studio has extensive expertise in managing technology projects using the latest practices, while experts establish business models that come up with innovative ideas to establish startups that meet the needs of the market.

 

The venture studio not only attracts talented entrepreneurs to lead startups but also follows up the startup’s business. 

 

How venture studios work

The venture studio’s team primarily finds innovative ideas that suit startups, tests them to ensure they are applicable, and performs market analyses. Then, the team converts these ideas into operating businesses and designs a prototype that could be improved later. 

 

Following the successful launch of businesses, the venture studio allows startups to work independently and seek funding to expand and grow.

 

Benefits of Venture Studios

 

Venture studios provide plenty of advantages, including:

  • Reducing risks that might face startups, notably those related to finding co-founders, increasing capital, and reaching customers.
  • Boosting startup’s success journey.
  • Launching several startups in a short period, compared to traditional methods.
  • Launching a diverse group of startups across various industries and technologies, allowing studios to diversify their portfolio.
  • Creating a sustainable and scalable business model.
  • Enhancing innovation and creativity.

 

Translation: Noha Gad

Dubai’s Real Estate Boom; Embracing the Digital Currency Revolution

By: Phil Sheridan, CEO at Berkshire Hathaway HomeServices Gulf Properties 

 

A new phenomenon is emerging in Dubai that is reshaping the city’s real estate sector. Owing to the country’s burgeoning digital currency market, and buoyant real estate sector, a growing number of younger digital currency traders are flocking to the emirate’s shores and converting their digital assets to invest in the city’s property market. This article explores the connection between the trend of currency trading and the thriving real estate market in Dubai among younger investors, underscoring the role played by the United Arab Emirates (UAE) in facilitating this modern financial shift.

 

The Gateway to Digital Currencies

At the heart of this trend is the UAE's progressive stance towards digital currencies. Dubai, a city renowned for its architecture and luxury lifestyle, has become a sanctuary for digital currency traders and investors worldwide. The city's welcoming regulatory environment and the government's forward-thinking policies have fostered a fertile ground for digital asset trading. 

Thanks to the initiatives such as the Dubai Blockchain Strategy and the Emirates Blockchain Strategy, for example, several Dubai banks are now using the blockchain system to enhance security and facilitate digital currency transactions. In 2022, Dubai also established the Dubai Virtual Assets Regulatory Authority (VARA), a regulatory body dedicated to overseeing and protecting virtual asset transactions. Government measures like setting up digital currency zones and providing regulations have boosted investor confidence. As a result, many investors are converting their digital assets into physical assets such as property, thanks to the flexibility offered by UAE’s financial eco-system. 

 

Real Estate, as a Preferred Investment Choice

Why does real estate stand out as an investment option? Dubai’s real estate market offers stability that digital currencies simply can't match. While digital currencies can offer high returns, the risk is also great. That’s not to say that Dubai’s property market does not offer high returns also. Statistics suggest that the volume of transactions in Dubai’s property market grew by 66.3 percent, while their value grew by 72% in 2021, in contrast to 2020, demonstrating the growth of the sector.[1]

If that weren’t enough reason, the fact that property has long proven to be a safe bet for investments during times of high inflation is yet another reason to invest in the city’s property market. According to Euromonitor International, the inflation rate for the UAE in 2022 was 5%. This contrasts with double-digital inflation rates across much of Europe during the same timeframe. Plus, putting money into property is not only about financial safety. For investors, it’s also a way to claim a slice of one of the world’s most attractive cities to live in worldwide, widely known for its safety, cosmopolitan nature, and quality of living.  

 

Global transactions and real estate deals

One advantage of digital currencies is their ability to streamline transactions. In terms of real estate investments, this means that investors can avoid additional charges usually levied by traditional banks, as well as further losses due to exchange rates. The immediate nature and transparency of transactions adds to the appeal making it easier for younger individuals to invest confidently in Dubai’s real estate market, fueling the city’s growth and financial appeal. 

 

Looking ahead

Looking ahead it is evident that virtual currencies will play an ongoing and growing role in shaping Dubai’s property landscape. The UAE’s dedication to creating an environment conducive to digital currencies, combined with Dubai’s reputation as a luxurious real estate hub, indicates that this trend is not temporary but rather an integral part of the city’s economic strategy. With digital currencies reshaping transactions, Dubai’s forward-thinking nature adds to the dynamism of the real estate market and ensures its future growth. As such, digital currency traders can rest assured that choosing Dubai’s property market to invest in is a smart decision to protect their future investments.